by Drew Boyd | Feb 4, 2013 | Evaluation Ideas, Google, Kickstarter
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer...
by Drew Boyd | Jan 21, 2013 | Emergent Customer, Evaluation Ideas, Innovation Sighting, Kickstarter, Pinterest
Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies. The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time....
by Erica Gage | Jan 7, 2013 | Advertising Tools, Emergent Customer, Evaluation Ideas, Innovation Method, Innovation Sighting, Kickstarter, Pinterest
Five companies are slugging it out in what may be the most competitive and unique business battle of all time. It is larger in scale with more at stake than battles in other industries including transportation, energy, and finance. More remarkable is how different the...
by Drew Boyd | Sep 30, 2012 | Creativity Tools, Emergent Customer, Pinterest, Technology
It’s official. Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. “Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web.” ...
by Drew Boyd | Mar 28, 2011 | Creativity Tools, Innovation Method, Pinterest, Technology
Facebook innovated to become the dominate social network with 600 million users in just six years. What will it do for an encore? More importantly, how will it continue to innovate? For this month’s LAB, we will apply the Attribute Dependency tool to...
