SOSA, the leading global innovation platform that connects international organizations to innovative technology, has entered into a strategic partnership with Elron, a top Israeli early stage investment […]
There is an inherent bias against innovation despite the enormous value it holds for organizations. Corporate executives know that innovation is the only true long term growth engine for their firm. Yet innovation carries with it a certain stigma, a perception in the minds of executives, that it is "soft" and frivolous compared to other hard core business activities like productivity, quality, and demand generation. This stigma deters executives from taking risk and investing in serious innovation initiatives.