by Drew Boyd | Aug 27, 2012 | Advertising Tools, Consultants, Innovation Method, Technology
Marketers have such a wide array of social media apps to choose from that it can be overwhelming. Tools such as Go2Web20.net can help sort through the maze and narrow down the search to catergories of apps such as mobile, Facebook, gaming, and so on. But to squeeze...
by Drew Boyd | Aug 20, 2012 | Academic Focus, Evaluation Ideas, Inside the Box Innovation, Subtraction, The Economist
With six of its faculty members earning the Nobel Prize, it is hard to associate the University of Chicago Booth School of Business with anything else but economics. In reality, it is an innovator in many other areas. It was the first to initiate a PhD program in...
by Drew Boyd | Jul 30, 2012 | Creativity Tools, Technology, The Wheel
When Joseph Gayetty invented commercially available toilet paper in 1857, he called it “The greatest necessity of the age!” Of course, he wasn’t exaggerating. The use of paper for toileting dates back to the 6th century AD. Gayetty’s Medicated...
by Drew Boyd | Jul 16, 2012 | Attribute Dependency, Consultants, Jared Diamond
“What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably see a person’s hand wrapped...
by Drew Boyd | Jul 5, 2012 | Evaluation Ideas, Innovation Method, Inside the Box Innovation, Multiplication, Subtraction, The Wheel
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