What’s in a Name

“What’s in a name? That which we call a rose By any other name would smell as sweet.”                                 Romeo and Juliet (II, ii, 1-2)  Look at this word, then see what mental picture you get:  HAMMER.  Like most people, you probably...

Fixedness

“We shape our tools and thereafter our tools shape us.” Marshall McLuhan The most challenging aspect about innovating is rooted in a concept called fixedness.  Fixedness is the inability to realize that something known to have a particular use may also be...

Innovation Allocation

Who leads innovation in your company: marketing or R&D?  It’s a trick question, of course.  But it’s a useful question for Fortune 100 companies to consider.  Has your company made a conscious choice of how it “allocates” this leadership...