by Drew Boyd | Oct 19, 2015 | Attribute Dependency, Design Thinking, Evaluation Ideas, Idea Generation
Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before. We all have this...
by Drew Boyd | Jul 16, 2012 | Attribute Dependency, Consultants, Jared Diamond
“What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably see a person’s hand wrapped...
