Imagine you’re driving down the highway, and you notice a flag waving in the distance. But something’s not right. The flag is upside down. You’d notice it right away because it’s not in its usual position that you have seen hundreds of times before. We all have this...
“What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably...
“We shape our tools and thereafter our tools shape us.” Marshall McLuhan The most challenging aspect about innovating is rooted in a concept called fixedness. Fixedness is the inability to realize that something known to have a particular use may also be...
Who leads innovation in your company: marketing or R&D? It’s a trick question, of course. But it’s a useful question for Fortune 100 companies to consider. Has your company made a conscious choice of how it “allocates” this leadership...
