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The Fabulous Five: Loyalty Factor

by Drew Boyd | Feb 4, 2013 | Evaluation Ideas, Google, Kickstarter

Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer...

The Fabulous Five and the Scramble for Territory

by Drew Boyd | Jan 21, 2013 | Emergent Customer, Evaluation Ideas, Innovation Sighting, Kickstarter, Pinterest

Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies.  The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time....

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