by Drew Boyd | Jun 4, 2012 | Evaluation Ideas, Google, Help, Innovation Method, Innovation Sighting, Innovative Marketing, Jared Diamond
The New York Times published a list of “32 Innovations That Will Change Your Tomorrow,” an eclectic mix of concepts that range from the wild and wacky like SpeechJammer (#14) to more practical ideas like a blood test for depression (#25). I analyzed each...
by Drew Boyd | Apr 9, 2012 | Evaluation Ideas, Google, Kickstarter
Measuring innovation can lead to unintended consequences. Here are eight ways to avoid the traps. 1. Measure innovation alternatives, not just the current program. When assessing the impact of an initiative, always ask, “compared to what?” Don’t fall...