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Be Fruitful and Multiply: The Multiplication Technique

by Drew Boyd | Jul 14, 2014 | Evaluation Ideas, Idea Generation, Jacob Goldenberg

A common problem in photography is the occurrence of red-eye, like you see here. Redeye happens when the flash of a camera goes into the eyeball. It hits the back of your eye which has a lot of tiny blood vessels. The light picks up the red color from the blood in...

Mastering the SIT Innovation Method

by Drew Boyd | Jun 16, 2014 | Evaluation Ideas, Idea Generation, Inside the Box Innovation

Let me share with you some tips and advice on how to master the techniques and principles of Systematic Inventive Thinking. First, work on mastering one at a time, not all five at once. It’s better to limit rather than dilute. Don’t overwhelm yourself trying to be an...

The Subtraction Technique: Reframing Your Business Model

by Drew Boyd | Apr 28, 2014 | Idea Generation, Innovation Clusters, Kickstarter, The Wheel

I had just finished a talk on Systematic Inventive Thinking in which I had stressed the usefulness of the Subtraction technique. Just then, a group of seven men approached the stage. They introduced themselves as the management board of Standard Bank of South Africa....

Thinking Outside the Box: A Misguided Idea

by Drew Boyd | Feb 3, 2014 | Attribute Dependency, Evaluation Ideas, Idea Generation, Inside the Box Innovation, Jared Diamond, Subtraction

Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. In the early 1970s, a psychologist named J. P. Guilford was one of the first academic researchers who dared to conduct a study of creativity. One of...

Innovation in Practice: Six Year Anniversary

by Drew Boyd | Dec 16, 2013 | Evaluation Ideas, Idea Generation, Innovation Method

This month marks the six year anniversary of Innovation in Practice, and I want to thank my readers and supporters who follow it. 2013 was a special year for me. Jacob Goldenberg and I launched our book, Inside the Box: A Proven System of Creativity for Breakthrough...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

Recent Comments

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  2. custom engraving raleigh on The LAB: Innovating the Hockey Stick with Attribute Dependency (September 2009)
  3. b on The LAB: Innovating The Kindle with Task Unification (January 2009)
  4. Drew on Academic Focus: University of Colorado at Colorado Springs
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Who are You?

Strategy and Innovation Leaders

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Presentations

Live Presentations

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Adding Prestige to Your Portfolio

Inside the Box

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About

The SIT Method

About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
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