Adjacent markets are a great source of sales growth if you can spot them and if you have the right skills to go after them. Let’s look at how you do it. First, let’s understand what we mean by an adjacent market. It’s often confused with the term ‘white space...
A great source of new sales growth is with your existing loyal customers. After all, they already understand the category, they trust your brand, and you have an existing relationship – meaning you’ve been given permission to interact with them. When I say loyal...
The economic outlook for 2015 is, by most accounts, “slightly better than 2014.” That, of course, depends on what industry you’re in. For some, that outlook could be a lot better with an injection of good, old fashioned innovation. Here is my short...