by Drew Boyd | Oct 6, 2020 | Google, Idea Generation, Innovation Method
Procter & Gamble was able to take an air freshener product that was lagging at 4th place in terms of market share – to 1st place, adding 20 points of market share in just four months. How did they do that? It’s a simple tool called the Multiplication Technique....
by Drew Boyd | Sep 8, 2020 | Google, Idea Generation, Innovation Method
When you’re talking about innovation, a traditional brainstorming approach doesn’t work. If you want to generate better ideas, you have to be able to create your innovation dream team in a systematic way. Different Roles in an innovation Dream Team The Team...
by Drew Boyd | Sep 1, 2020 | Google, Idea Generation, Innovation Method
With innovation comes resistance. They define each other. An idea simply cannot be innovative unless it’s met with resistance. Because of this, we should see resistance as a good thing. It is not a problem to encounter resistance when pitching an innovative idea. We...
by Drew Boyd | Aug 25, 2020 | Google, Idea Generation, Innovation Method
Creative thinking can be systematic and routine. All you have to do is learn how to use your brain and learn a new way to generate high-quality ideas on demand. One method of creative thinking is the Systematic Inventive Thinking or SIT method. But you never want to...
by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...
