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Innovation Sighting: Apple’s Use of Attribute Dependency in iPhones

by Drew Boyd | Sep 3, 2012 | Creativity Tools, Innovation Method, Innovation Sighting, Innovative Marketing, Pinterest

“The Quiet TimeTM Universal System turns cell phones off automatically in designated areas such as theaters, hospitals, doctor’s offices, and business meeting rooms. Our patented technology converts your incoming calls to text messages and alerts the cell...

The LAB: Innovating the Blackberry with S.I.T. (November 2010)

by Drew Boyd | Nov 8, 2010 | Consultants, Innovation Method, Innovation Sighting, Technology, The Wheel

Blackberry is taking a shellacking from iPhone and Android. It’s market share has declined 4% in four months. Why? The company drifted from a strategy built around its core competency and is frantically chasing its app-crazed competitors. Though Blackberry...

The LAB: Innovating the iPhone with Attribute Dependency (September 2008)

by Drew Boyd | Sep 28, 2008 | Creativity Tools, Technology, The Wheel

Here are ten innovations for the iPhone that I would love to see. I created these using the Attribute Dependency tool. It is the most powerful of the five tools of Systematic Inventive Thinking, but also the most difficult to learn. To use Attribute Dependency, we...

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Local Office: Cincinnati, Ohio

513-615-2839
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