The question is not who owns innovation, but rather who owns innovation competency development. I see more companies moving in this direction. Some place this within a process excellence group while others move it right into a functional department such as marketing or R&D. Still others have dedicated resources such as GE and Diageo, two members of the MSI Innovation Roundtable. Build innovation competency and the question of who owns innovation becomes moot.
Innovating takes teamwork. Properly selected teams using a facilitated systematic method will outperform ad hoc teams using divergent, less structured methods such as brainstorming. How do you create the "dream team" for an innovation project? There are three key factors: team roles, diversity, and processes.