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Innovation Sighting: Music That Morphs Using Attribute Dependency

by Drew Boyd | Nov 26, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting

The Attribute Dependency Technique tends to produce innovations that are smart. They seemingly know when to adjust or change in response to a change in something else. It is one of five techniques of the SIT innovation method, and it accounts for a majority of new...

Innovation Sighting: Apple’s Use of Attribute Dependency in iPhones

by Drew Boyd | Sep 3, 2012 | Creativity Tools, Innovation Method, Innovation Sighting, Innovative Marketing, Pinterest

“The Quiet TimeTM Universal System turns cell phones off automatically in designated areas such as theaters, hospitals, doctor’s offices, and business meeting rooms. Our patented technology converts your incoming calls to text messages and alerts the cell...

The LAB: Innovating Toilet Paper with Attribute Dependency (July 2012)

by Drew Boyd | Jul 30, 2012 | Creativity Tools, Technology, The Wheel

When Joseph Gayetty invented commercially available toilet paper in 1857, he called it “The greatest necessity of the age!” Of course, he wasn’t exaggerating. The use of paper for toileting dates back to the 6th century AD. Gayetty’s Medicated...

Innovation Sighting: Clothing to Keep You Cooler

by Drew Boyd | Jul 2, 2012 | Creativity Tools, Ideation, Innovation Sighting

The Columbia Sportswear Company is launching a new line of clothing that keeps you…cooler. The Omni-FreezeĀ® ZERO is a specialized fabric weave that increases the surface area of the fabric that contacts your bare skin. This transmits heat faster and feels cooler...

Innovation Sighting: Toyota’s Mood-Detecting Car

by Drew Boyd | May 21, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting, Jared Diamond

Toyota is designing a new technology that will react to the driver’s mood. It will adjust how the car behaves depending on whether the driver is sad, happy, angry or neutral. The technology uses a camera to identify facial emotions by taking readings from 238...
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Recent Posts

  • Episode 103: Thinking Outside the Box – A Misguided Idea
  • Episode 102: The Division Technique – Cut and Rearrange to See New Possibilities
  • Episode 101: A Quick and Effective Technique for Expressing Yourself Creatively
  • Episode 100: Which Technique is Best for Certain Situations
  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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513-615-2839
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