by Drew Boyd | Mar 19, 2012 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
by Drew Boyd | Oct 3, 2011 | Advertising Tools, Culture of Innovation
Great television commercials deliver the right message in a creative way. Great commercials are memorable. The longer customers remember your commercial, the more cost effective the campaign. One way to make memorable ads is to make them funny and...