by Drew Boyd | Apr 26, 2010 | Consultants, Innovation Clusters, Inside the Box Innovation, Technology
Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For...
by Drew Boyd | Apr 19, 2010 | Uncategorized
Here is an opportunity to learn innovation directly from the people who taught me. The course is called Innovation Suite 2010 and will be held in New York City from May 24-26, 2010. You can register for it at https://www.sitsite.com/academy/. Here are the goals of the...
by Drew Boyd | Apr 12, 2010 | Innovation Method, Inside the Box Innovation
I am teaching my innovation course, Systematic Innovation Tools, at the University of Cincinnati this month. The course is a fusion of Systematic Inventive Thinking and The Big Picture marketing framework. The Syllabus can be downloaded, but here are some details...
by Drew Boyd | Apr 5, 2010 | Evaluation Ideas, Google, Innovation Method
Here are five things companies need to do to develop the organizational structure, culture, and incentives to encourage successful innovation: 1. Kill Your Innovation Champion: It seems like a great idea to establish an “innovation champion” –...
by Drew Boyd | Mar 29, 2010 | Academic Focus, The Economist
What sets innovative products and services apart from others? Common sense would suggest they have unique and unusual characteristics that make them very different than all the rest. Furthermore, if you wanted to study innovative products and services to learn the...
