Over 2 million couples marry every year in the U.S.. This fuels the $50 billion dollar wedding industry. In an industry that prides itself in tradition, companies must innovate new products and services within those traditions if they want to grow and prosper. For this month’s LAB, we will use the corporate innovation method, S.I.T. to create new-to-the-world ideas for wedding invitations.
Here are five unique ideas from graduate students* at the University of Cincinnati taking the course, “Systematic Innovation Tools.” They constructed a hypothetical “Dream Catalog” of these ideas for a local start-up design company. Listed with each innovation is the specific innovation template the team used to create the idea. You can download this and the other Dream Catalogs here.
1. “Read It, and Eat It” : Unlike traditional paper-made cards, the “Read It, Eat It” series of wedding invitations takes a non-traditional way by using edible materials to make the cards (except for the reply card), like cookie, candy or chocolate. Thus, recipients may eat the card afterward.
2. “Pictures Say It All” : Instead of conveying the message through words, the “Pictures say it all” series of wedding invitations conveys the message only through pictures. This invitation is pleasing and gives a more personal touch to the recipient.
3. “The Blossom Invitation” : How do you make the intimate celebration of a marriage and the gathering of close friends and family even more festive and meaningful? The Blossom Invitation not only informs your guests of all vital wedding information, it is also made of plantable paper that grows into gorgeous flowers in two months. The envelope also dissolves in water and is used as plant food to help the flowers grow. Each guest is encouraged to grow these flowers as a symbol of their support of your marriage. Upon arrival to the wedding reception, they will put the flowers into the large vase set by on the table of the bride and groom to make an immaculate centerpiece for the reception.
4. “Digi Invitation” : For computer addicts, this is the perfect card. The card includes a “thumb” drive No words, no material. The thumb drive can be plugged into a computer/laptop where the content can be viewed.
5. “Fragrance Invitation” : Why not let the recipient of the card do something more than just read the details in the card? This card has fragrances of the desserts which are going to be served in the wedding. The recipient has to scratch out the scratch pads and check the dessert fragrance he/she likes the most.
*Graduate Students: Abhinav Gupta, Manqing Jin, Luke Kim, Srikanth Rajamani, Shobhana Srinivasan