by Drew Boyd | Mar 23, 2017 | Uncategorized
What’s in a name? Perhaps more than we might think, according to researchers at the Hebrew University of Jerusalem. Most of us are familiar with the dynamic of “judging a book by its cover,” making quick judgments about a person based on initial appearance. But in a...
by Drew Boyd | Mar 20, 2017 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Google, Kickstarter
by Deb Gabor A store is a place you go to buy stuff, usually out of convenience or habit. In contrast, brands inspire irrational loyalty and yes, even love. How does a company build itself into a brand that people can fall deeply, madly in love with? The old model...
by Drew Boyd | Mar 13, 2017 | Uncategorized
Perhaps the most important role of the innovation leader is creating a competent team. For that reason alone, it’s one of the most challenging. It’s a constant fight for talent. You may have the best products and services in the market, but without a strong, talented...
by Drew Boyd | Mar 6, 2017 | Uncategorized
A company that retains a high percentage of its customers must be doing a lot of things right. That’s why Retention Rate is the best indicator of a company’s long term viability. But keeping customers can be very challenging. To succeed, you need to understand how and...
by Drew Boyd | Feb 22, 2017 | Uncategorized
Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: 1. Unification 2. Activation 3. Metaphor 4. Subtraction 5. Extreme Consequence 6....
