by Drew Boyd | Sep 6, 2016 | Uncategorized
Medical device makers have been trying for years to replicate the success of drug-eluting stents – devices that do a particular job while at the same time, delivering a therapeutic drug. Here’s a new one that demonstrates the Task Unification pattern. Task...
by Drew Boyd | Aug 29, 2016 | Uncategorized
There’s an old saying in business. Don’t make enemies of your peers. If you do, you won’t need any more enemies. They’ll be able to do you in…just fine. So what’s my point? Your peers are an essential resource and support network. By peers, I mean those at the...
by Drew Boyd | Aug 22, 2016 | Creative Valentines Day, Evaluation Ideas, Kickstarter
Before you launch your innovation campaign, you want to set up key performance indicators or KPIs for short. Key performance indicators help you keep track of your overall strategy and your individual innovation programs. They alert you when it’s time to intervene and...
by Drew Boyd | Aug 8, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, Subtraction
A SIMPLE FORMULA AND SET OF TOOLS FOR FACING AND EMBRACING DISRUPTION AND RADICAL CHANGE Technology, globalization, economic shifts, geopolitical shocks, and, yes, management thought leaders over the past 30 years have set in motion a continuous onslaught of radical,...
by Drew Boyd | Aug 1, 2016 | Advertising Tools, Evaluation Ideas, Idea Generation
Innovation is all about delivering value to customers, and you do that by offering them the right products and services. Think of products and services as benefit delivery vehicles. They’re a collection of various features that create value when customers use them. So...
