by Drew Boyd | Apr 11, 2016 | Uncategorized
The division technique works by dividing a product or its components functionally or physically and then rearranging them back into the product. Division is a powerful technique in the SIT Method because it forces you to break fixedness, especially structural...
by Drew Boyd | Apr 7, 2016 | Evaluation Ideas, Idea Generation, Inside the Box Innovation
You’ve heard that old adage. Don’t judge a book by its cover. The same holds true in creativity. You want to resist the temptation of judging ideas depending on who it came from. Yet, its very difficult for us to do this. Here’s why. If we like the...
by Drew Boyd | Mar 21, 2016 | Attribute Dependency, Consultants, Idea Generation, Ideation
I love umbrellas and the many versions that demonstrate the five patterns of Systematic Inventive Thinking. Here’s a new one that demonstrates the Task Unification pattern. Task Unification is defined as: assigning an additional task to an existing resource....
by Drew Boyd | Mar 14, 2016 | Uncategorized
The Task Unification Technique is one of five in the SIT methodology, and it produces remarkable clever ideas – the ones that make you slap your forehead and say, “Gee, why didn’t I think of that?” Task Unification is defined as: assigning an...
by Drew Boyd | Mar 7, 2016 | Advertising Tools, Attribute Dependency, Evaluation Ideas
Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight creative patterns that are embedded in most innovative, award- winning commercials. The tools are: Unification Activation Metaphor Subtraction Extreme Consequence Absurd Alternative...
