by Drew Boyd | Nov 17, 2014 | Creativity Tools, Emergent Customer, Idea Generation, Ideation, Pinterest
Are online reviews going extinct? From Yelp to Amazon, reviews these days are good for just one thing: Seeing what others think of a product, service, or business. But are reviews really helpful? Could they be an outmoded one-size-fits-all solution in a world where a...
by Drew Boyd | Nov 10, 2014 | Uncategorized
Creativity is considered by many to be a rare, elusive gift only musicians or bohemian New York artists possess. And to be sure, some people are born with more than an average amount of it. But everyone has the capacity to be creative. Many of us simply don’t call on...
by Drew Boyd | Oct 27, 2014 | Uncategorized
Innovation is an essential ingredient to the growth and success of China’s economy. The use of methods such as Systematic Inventive Thinking will accelerate that growth. But where should China focus its innovation efforts? Professors George Yip and Bruce McKern...
by Drew Boyd | Oct 27, 2014 | Consultants, Ideation, Innovation Sighting, Innovative Marketing
Many “wearable tech” devices measure the calories you burn in a day. But weight watchers know that’s only half the equation. You also need an accurate count of calories consumed. Now a new device will do just that. It’s called Vessyl, a cup...
by Drew Boyd | Oct 20, 2014 | Evaluation Ideas, Idea Generation, Ideation, Innovation Clusters
The only thing worse than having too many emails is getting very long ones. When I open an email and see a long-winded message followed by a chain of other emails that have to be read as well, I dread it. After all, brevity is a virtue, and I value those emails that...
