by Drew Boyd | Dec 12, 2011 | Uncategorized
“oh this is going to be addictive” That was tweet #38 from Twitter co-developer, Dom Sagolla on March 21, 2006, the date Twitter was officially launched as a web-based application. Truer words were never spoken. I started Innovation in Practice on December...
by Drew Boyd | Dec 5, 2011 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Insurance companies continue to battle it out as the industry emerges from the global financial crisis. They are spending huge sums on national advertising to establish brand loyalty and earn trust. But consumers have a hard time distinguishing between the many...
by Drew Boyd | Nov 28, 2011 | Uncategorized
Netflix needs urgent change to stop the bleeding and rebuild its business model. It is running out of cash and losing support from customers and shareholders. Management must re-establish its credibility with bold moves. Here is a series of steps and techniques to do...
by Drew Boyd | Nov 21, 2011 | Advertising Tools, Evaluation Ideas, Innovation Method, The Wheel
Most people are surprised to hear that five simple patterns explain the majority of innovative products and services. Jacob Goldenberg and his colleagues discovered this surprising insight. It is similar to the notion of TRIZ which is a set of patterns for solving...
by Drew Boyd | Nov 14, 2011 | Uncategorized
Setting prices on new products and services is one of the most challenging roles in marketing. Pricing mistakes are costly, yet it’s one of the most tempting tools to use when trying to generate revenues. Fortunately, methods like Value Based Pricing and...
