by Drew Boyd | Apr 11, 2011 | Uncategorized
To build innovation muscle, companies must include innovation in their competency models. A competency is a persistent pattern of behavior resulting from a cluster of knowledge, skills, abilities, and motivations. Competency models formalize that behavior and make it...
by Drew Boyd | Apr 4, 2011 | Attribute Dependency, Consultants, Culture of Innovation
The Metaphor is the most commonly used – and abused – tool in marketing communications, especially in western cultures. It is a great way to attach meaning to a newly-launched product or brand. But some approaches are more effective than others. The tool...
by Drew Boyd | Mar 28, 2011 | Creativity Tools, Innovation Method, Pinterest, Technology
Facebook innovated to become the dominate social network with 600 million users in just six years. What will it do for an encore? More importantly, how will it continue to innovate? For this month’s LAB, we will apply the Attribute Dependency tool to demonstrate...
by Drew Boyd | Mar 21, 2011 | Academic Focus, Creative Valentines Day, Inside the Box Innovation, Multiplication, The Economist
The Rotman School of Management at the University of Toronto will host the Business Design Challenge from March 25-26, 2011. Teams of graduate students from business and design schools in the US and Canada will work to solve a case study in the area of health and...
by Drew Boyd | Mar 14, 2011 | Uncategorized
The Task Unification tool of the corporate innovation method, S.I.T., works by assigning a new task to an existing resource. There are three ways to do it: 1. allocate an internal task to an external component, 2. allocate an external task to an internal component, or...
