by Drew Boyd | Jul 5, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
“We put the ‘NO’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the product’s ubiquity and staying power. “Some things just weren’t meant to be innovated.” How could I resist? It was just too...
by Drew Boyd | Jun 7, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Innovation Method, Jacob Goldenberg, Technology, The Wheel
Credit card companies must innovate to overcome the financial and public relations consequences of recent government legislation. The Credit Card Reform Act of 2009 is a “bill to protect consumers, and especially young consumers, from skyrocketing credit card...
by Drew Boyd | Mar 28, 2009 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Jacob Goldenberg, Technology, The Economist, The Wheel
Teaching people how to innovate is rewarding. It empowers them. It unlocks their minds to believe that innovation can happen “on command.” People realize there is no excuse for not having enough ideas or being innovative once they have been trained. This...
by Drew Boyd | Feb 15, 2009 | Creativity Tools, Kickstarter, Technology, The Wheel
Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter for example. It just received its third round of funding – $35 million. Yet it has no revenue, no business...
by Drew Boyd | Sep 28, 2008 | Creativity Tools, Technology, The Wheel
Here are ten innovations for the iPhone that I would love to see. I created these using the Attribute Dependency tool. It is the most powerful of the five tools of Systematic Inventive Thinking, but also the most difficult to learn. To use Attribute Dependency, we...
