by Drew Boyd | Dec 5, 2011 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Insurance companies continue to battle it out as the industry emerges from the global financial crisis. They are spending huge sums on national advertising to establish brand loyalty and earn trust. But consumers have a hard time distinguishing between the many...
by Drew Boyd | Nov 21, 2011 | Advertising Tools, Evaluation Ideas, Innovation Method, The Wheel
Most people are surprised to hear that five simple patterns explain the majority of innovative products and services. Jacob Goldenberg and his colleagues discovered this surprising insight. It is similar to the notion of TRIZ which is a set of patterns for solving...
by Drew Boyd | Nov 7, 2011 | Evaluation Ideas, Inside the Box Innovation, The Wheel
The best innovations arise by following the path of most resistance, not least resistance. As Amnon Levav at SIT writes, “In nature, water cascading down a mountain follows the path of least resistance – the easiest route to arrive at its final...
by Drew Boyd | Oct 31, 2011 | Creativity Tools, Evaluation Ideas, Technology
How do you know which SIT tool to use on your product? That is one of the most common questions from my students and workshop participants. One way to decide is to analyze the current products in the category. You look for SIT patterns that tend to dominate how the...
by Drew Boyd | Oct 24, 2011 | Academic Focus, Advertising Tools, Evaluation Ideas, Jared Diamond, Pinterest, The Economist
This month’s Academic Focus features Professor John Hauser and the highly-regarded team at MIT. Perhaps no other university in the world stands for innovation as much as this one. MIT is an innovation powerhouse because of the way the faculty looks at innovation...
by Drew Boyd | Oct 17, 2011 | Evaluation Ideas, Google, Innovation Method, Inside the Box Innovation, Kickstarter, The Wheel
You may be surprised to find many of your products and services conform to the five innovation patterns of Systematic Inventive Thinking. If so, it means your employees are predisposed to use innovation patterns when developing new products. Like many innovators, they...
