by Drew Boyd | Dec 8, 2014 | Creative Valentines Day, Google, Idea Generation, Innovation Sighting
Philips North America announced VoiceItt, developer of the voice recognition software TalkItt, as the grand prize winner of the second annual Philips Innovation Fellows competition, in partnership with global web-based crowd funding site Indiegogo, recognizing the...
by Drew Boyd | Aug 4, 2014 | Emergent Customer, Evaluation Ideas, Google, Idea Generation, The Wheel
When describing the SIT method, I sometimes say it’s like using the voice of the product. That’s because SIT is based on patterns that are embedded into the products and services you see around you. If products could talk to you, they would describe the five patterns...
by Drew Boyd | Jun 2, 2014 | Evaluation Ideas, Google, Idea Generation, Innovation Method, Inside the Box Innovation
A college diploma is one key to starting your career engine, but learning to be more creative could help turbo-charge it. Just like college coursework, creativity can be learned—you don’t have to be born with these skills. Focusing on them is definitely worthwhile:...
by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing
In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...
by Drew Boyd | Mar 10, 2014 | Academic Focus, Evaluation Ideas, Google, Idea Generation, Inside the Box Innovation, The Economist
Columbia Business School is offering a three-day Executive Education program called Marketing and Innovation. The program will teach Systematic Inventive Thinking as well as other key innovation concepts. The program will be held June 17-19 and November 18-20 in New...
by Drew Boyd | Dec 30, 2013 | Google, Innovation Method, Innovation Sighting, Innovative Marketing
The end of the year is a popular time to publish lists of all sorts. A quick glance at CNN, for example, revealed lists such as “75 Amazing Sports Moments,” “The 50 Best Android Apps,” “8 Very Old Sites in the New World,” and many...
