by Drew Boyd | Jun 10, 2013 | Evaluation Ideas, Google, Idea Generation, Innovation Method, Inside the Box Innovation, The Wheel
Inside the Box: A Proven System of Creativity for Breakthrough Results is AVAILABLE NOW at www.insidetheboxinnovation.com.
by Drew Boyd | May 27, 2013 | Google, Jared Diamond, Kickstarter, Subtraction
Ninety percent of companies do not ‘as of yet’ have a formal mechanism for incentivizing and rewarding innovation but believe “it’s something we should be doing better”. That is one of the many conclusions in SIT’s latest Insight Paper, How Companies Incentivize...
by Drew Boyd | Mar 11, 2013 | Advertising Tools, Evaluation Ideas, Google, Inside the Box Innovation, Kickstarter
Where does your marketing department fit when it comes to innovation? In their article1, “Improving Marketing’s Contribution to New Product Development,” these author’s offer a dismal view: “The prevailing view in most companies is that...
by Drew Boyd | Mar 4, 2013 | Evaluation Ideas, Google, Innovation Method, Kickstarter, Subtraction
Dave Lavinsky is a serial entrepreneur who built his own company from the ground up. His book, Start at the End, was a #1 Bestseller on Amazon just one week after it was released. The goal of the book is to learn how to work fewer hours and be efficient when working...
by Drew Boyd | Feb 25, 2013 | Evaluation Ideas, Google, Kickstarter
Can you innovate too much? After all, new ideas fuel organic growth. One would think an organization would be happy to have as many ideas as possible. But not always. Here are scenarios where over-innovating might be considered too much of a good thing. 1. When you...
by Drew Boyd | Feb 4, 2013 | Evaluation Ideas, Google, Kickstarter
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer...
