by Drew Boyd | Jul 14, 2014 | Evaluation Ideas, Idea Generation, Jacob Goldenberg
A common problem in photography is the occurrence of red-eye, like you see here. Redeye happens when the flash of a camera goes into the eyeball. It hits the back of your eye which has a lot of tiny blood vessels. The light picks up the red color from the blood in...
by Drew Boyd | Jun 30, 2014 | Consultants, Evaluation Ideas, Idea Generation
The famous inventor, Thomas Edison, lived in a beautiful home. But something was unusual about the gate that led into his house. His visitors had to push the gate very hard to open it, and then again very hard to close it. It seemed odd that such a successful inventor...
by Drew Boyd | Jun 16, 2014 | Evaluation Ideas, Idea Generation, Inside the Box Innovation
Let me share with you some tips and advice on how to master the techniques and principles of Systematic Inventive Thinking. First, work on mastering one at a time, not all five at once. It’s better to limit rather than dilute. Don’t overwhelm yourself trying to be an...
by Drew Boyd | Jun 9, 2014 | Consultants, Creativity Tools, Emergent Customer, Idea Generation, Kickstarter, Pinterest
The SIT method is great for creating exciting new products and services. But you can also apply these techniques to digital assets. For example, let’s apply the Attribute Dependency technique to a website. You start by listing the internal and external attributes of...
by Drew Boyd | Jun 2, 2014 | Evaluation Ideas, Google, Idea Generation, Innovation Method, Inside the Box Innovation
A college diploma is one key to starting your career engine, but learning to be more creative could help turbo-charge it. Just like college coursework, creativity can be learned—you don’t have to be born with these skills. Focusing on them is definitely worthwhile:...
by Drew Boyd | May 12, 2014 | Google, Idea Generation, Innovation Clusters, Innovative Marketing
In 1891, a physical education teacher named James Naismith invented the game of basketball when he nailed two ordinary peach baskets to the wall of a gymnasium. His students loved the game. But, there was a problem. Every time a player shot the ball into the basket,...
