by Drew Boyd | Jul 4, 2011 | Evaluation Ideas, Google, Innovation Method
AOL succumbed to the myth that creating an eclectic workspace makes employees suddenly more innovative. The headline from USA Today reads: “It’s engineers gone wild at AOL: Quirky office space inspires app innovation.” Quirky? “The space you work in is a reflection of...
by Drew Boyd | May 9, 2011 | Evaluation Ideas, Innovation Method, Kickstarter
Companies get better results from innovation by targeting initiatives at the right places. Given limited time, money, and human resources, here are six areas to focus on: 1. Your Value Drivers: What activities across your business model create the most value? Is it...
by Drew Boyd | May 2, 2011 | Creative Valentines Day, Evaluation Ideas, Innovation Clusters, Innovation Method
Companies that struggle with innovation often make up for it by adding features to existing products. They succumb to “feature creep” – the gradual and continuous addition of features and functions though nothing is truly new. While it may look...
by Drew Boyd | Mar 28, 2011 | Creativity Tools, Innovation Method, Pinterest, Technology
Facebook innovated to become the dominate social network with 600 million users in just six years. What will it do for an encore? More importantly, how will it continue to innovate? For this month’s LAB, we will apply the Attribute Dependency tool to demonstrate...
by Drew Boyd | Feb 14, 2011 | Evaluation Ideas, Innovation Method, Inside the Box Innovation, The Economist
It’s that time of year again for “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how to use Systematic Inventive Thinking, a method based on three ideas. First, most successful innovations over time followed one of...
by Drew Boyd | Jan 17, 2011 | Evaluation Ideas, Google, Innovation Method
Non-profit organizations need innovation every bit as much as for-profit firms. Some might argue they need it more because they lack the resources and cash flow of large commercial firms. Non-profits need innovation in: Fund Raising Expanding their reach Mission...
