by Drew Boyd | Apr 22, 2013 | Evaluation Ideas, Help, Innovation Sighting, Innovative Marketing, Jared Diamond
Canadian researchers found that areas in the reward center of the brain become active when people hear a song for the first time. The more the listener enjoys what they hear, the stronger the connections are in the region of the brain called the nucleus accumbens. The...
by Drew Boyd | Apr 1, 2013 | Evaluation Ideas, Help, Jared Diamond
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue or undervalue a new concept and make poor choices in the product development process as a result. Researchers Izabela Lebuda and Maciej Karwowski1 studied...
by Drew Boyd | Dec 27, 2012 | Creativity Tools, Evaluation Ideas, Google, Jared Diamond
Giving your employees a voice in matters boosts their creativity. New research shows that, over time, procedural fairness (giving people the opportunity to express their views) has a positive maintaining effect on creativity whereas stifling their views decreases...
by Drew Boyd | Dec 10, 2012 | Evaluation Ideas, Google, Jared Diamond
New research from Johns Hopkins University suggests that having our ideas rejected tends to boost our creativity output. Sharon Kim and her colleagues found that when most of us experience rejection, it can actually enhance our creativity, depending on how we respond...
by Drew Boyd | Nov 19, 2012 | Evaluation Ideas, Google, Jared Diamond
Asking for help may be the most powerful yet underutilized resource available for innovators. Researchers Francis Flynn and Vanessa Bohns found that people grossly underestimate the rate that others are willing to help when asked. As a result, we more often fail to...
by Drew Boyd | Jul 16, 2012 | Attribute Dependency, Consultants, Jared Diamond
“What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (II, ii, 1-2) Look at this word, then see what mental picture you get: HAMMER. Like most people, you probably see a person’s hand wrapped...
