by Drew Boyd | Jun 4, 2012 | Evaluation Ideas, Google, Help, Innovation Method, Innovation Sighting, Innovative Marketing, Jared Diamond
The New York Times published a list of “32 Innovations That Will Change Your Tomorrow,” an eclectic mix of concepts that range from the wild and wacky like SpeechJammer (#14) to more practical ideas like a blood test for depression (#25). I analyzed each...
by Drew Boyd | May 21, 2012 | Creativity Tools, Evaluation Ideas, Ideation, Innovation Sighting, Jared Diamond
Toyota is designing a new technology that will react to the driver’s mood. It will adjust how the car behaves depending on whether the driver is sad, happy, angry or neutral. The technology uses a camera to identify facial emotions by taking readings from 238...
by Drew Boyd | Oct 24, 2011 | Academic Focus, Advertising Tools, Evaluation Ideas, Jared Diamond, Pinterest, The Economist
This month’s Academic Focus features Professor John Hauser and the highly-regarded team at MIT. Perhaps no other university in the world stands for innovation as much as this one. MIT is an innovation powerhouse because of the way the faculty looks at innovation...
by Drew Boyd | Jan 31, 2011 | Academic Focus, Inside the Box Innovation, Jared Diamond, The Economist
The Centre for International Business and the International Economy at the University of Pavia is conducting a comprehensive study on how companies leverage innovation as a competitive weapon. It seeks to uncover the different strategic models and managerial practices...
by Drew Boyd | Sep 20, 2010 | Innovation Method, Inside the Box Innovation, Jared Diamond, Subtraction
People can improve the quality, originality, and elegance of ideas by extensively forecasting the implication of those ideas during the generation phase. Researchers from The University of Oklahoma studied the effect of forecasting on idea evaluation and...
by Drew Boyd | May 10, 2010 | Innovation Method, Jared Diamond, Multiplication, The Economist
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more research-based...
