by Drew Boyd | Nov 29, 2010 | Consultants, Evaluation Ideas, Kickstarter, Subtraction
Crowdsourcing has a crowd of critics. Crowdsourcing is the notion of distributed problem-solving where problems are broadcast to large groups of solvers in the form of an open call for solutions. The belief is that the “wisdom of the crowd” yields superior...
by Drew Boyd | Nov 22, 2010 | Creativity Tools, Ideation, Kickstarter
One way to develop stronger innovation skills is to practice pattern recognition…seeing an inherent pattern used to create innovative products and services. Pattern recognition "builds innovation muscle" and makes you more adept at applying...
by Drew Boyd | Aug 9, 2010 | Evaluation Ideas, Innovation Method, Kickstarter
How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments? Here are three approaches: 1. Find Innovation Adjacencies: Adjacent markets are an attractive way to...
by Drew Boyd | Mar 1, 2010 | Google, Innovation Method, Kickstarter
Innovating is a form of competitive behavior. When we innovate, we compete with someone or something. We innovate to survive. We innovate for glory. We innovate to win. Leaders of organizations need to understand and leverage this competitive aspect of innovation to...
by Drew Boyd | Mar 18, 2009 | Innovation Method, Kickstarter, The Wheel
Finding adjacent market spaces is an attractive way to grow. Adjacent markets are not too far away from your core business in terms of channels, technology, price point, brand, etc. Adjacent means: lying near, neighboring, having a common border, touchable. Although...
by Drew Boyd | Feb 15, 2009 | Creativity Tools, Kickstarter, Technology, The Wheel
Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter for example. It just received its third round of funding – $35 million. Yet it has no revenue, no business...
