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The LAB: Innovating Shredded Wheat with S.I.T. (July 2009)

by Drew Boyd | Jul 5, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology

“We put the ‘NO’ in innovation!” The good people at Post Cereal have a new twist on innovation…NOT innovating as a statement of the product’s ubiquity and staying power. “Some things just weren’t meant to be innovated.” How could I resist? It was just too...

The LAB: Innovating a Credit Card with S.I.T. (June 2009)

by Drew Boyd | Jun 7, 2009 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Innovation Method, Jacob Goldenberg, Technology, The Wheel

Credit card companies must innovate to overcome the financial and public relations consequences of recent government legislation. The Credit Card Reform Act of 2009 is a “bill to protect consumers, and especially young consumers, from skyrocketing credit card...

The LAB: Innovating a Garage Door Opener (March 2009)

by Drew Boyd | Mar 28, 2009 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Innovation Clusters, Jacob Goldenberg, Technology, The Economist, The Wheel

Teaching people how to innovate is rewarding. It empowers them. It unlocks their minds to believe that innovation can happen “on command.” People realize there is no excuse for not having enough ideas or being innovative once they have been trained. This...

The LAB: Monetizing Twitter with Attribute Dependency (February 2009)

by Drew Boyd | Feb 15, 2009 | Creativity Tools, Kickstarter, Technology, The Wheel

Venture capitalists could increase the value of their investments by applying a corporate innovation method to those investments. Take Twitter for example. It just received its third round of funding – $35 million. Yet it has no revenue, no business...

The LAB: Innovating The Kindle with Task Unification (January 2009)

by Drew Boyd | Jan 30, 2009 | Consultants, Technology, The Wheel

As we await the arrival of Amazon’s Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world...

The LAB: Innovating a Recruiting Process with Subtraction (October 2008)

by Drew Boyd | Oct 31, 2008 | Innovation Clusters, Technology, The Wheel

Do systematic methods of innovation work on services and processes?  This may be the most common question from corporate executives who want to learn innovation methods.  This month's LAB will focus on a familiar corporate process: employee...
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  • Episode 099: Be More Curious To Be More Creative – New Research On This Important Link

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Who are You?

Strategy and Innovation Leaders

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Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

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Adding Prestige to Your Portfolio

Inside the Box

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Applications

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About

The SIT Method

About Drew

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Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
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