by Drew Boyd | Nov 11, 2013 | Creative Valentines Day, Evaluation Ideas, Idea Generation, Innovation Method, Inside the Box Innovation, Kickstarter, Subtraction, The Economist
“The world leaders in innovation and creativity will also be world leaders in everything else.” Harold R McAlindon How does a company build enough innovation capability to be the leader in its industry? That was the focus of this week’s...
by Drew Boyd | Mar 11, 2013 | Advertising Tools, Evaluation Ideas, Google, Inside the Box Innovation, Kickstarter
Where does your marketing department fit when it comes to innovation? In their article1, “Improving Marketing’s Contribution to New Product Development,” these author’s offer a dismal view: “The prevailing view in most companies is that...
by Drew Boyd | Feb 20, 2012 | Evaluation Ideas, Google, Kickstarter
An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas. Leaders need to help employees see innovation in the right light. The most innovative companies do the following: 1. See innovation as a competency:...