by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter
For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...
by Drew Boyd | Jul 20, 2015 | Evaluation Ideas, Google, Innovation Method, Innovation Sighting, Kickstarter, Subtraction
In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead...
by Drew Boyd | Feb 20, 2012 | Evaluation Ideas, Google, Kickstarter
An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas. Leaders need to help employees see innovation in the right light. The most innovative companies do the following: 1. See innovation as a competency:...
by Drew Boyd | May 9, 2011 | Evaluation Ideas, Innovation Method, Kickstarter
Companies get better results from innovation by targeting initiatives at the right places. Given limited time, money, and human resources, here are six areas to focus on: 1. Your Value Drivers: What activities across your business model create the most value? Is it...
by Drew Boyd | Feb 10, 2008 | Kickstarter
Innovation that is done in the context of business strategy tends to be more focused, efficient, and business-model relevant. Innovation should not be viewed as a way to take the organization off its strategic track and in new directions. Rather, innovation should be...
