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Want to Innovate? Make Sure You Have a Seat at the Table

Want to Innovate? Make Sure You Have a Seat at the Table

by Drew Boyd | May 23, 2016 | Evaluation Ideas, Google, Idea Generation, Kickstarter

For most companies, the top marketer, usually called the chief marketing officer, is part of the senior leadership team and sits on the executive committee or management board. In other words, marketing has a “seat at the table.” But here’s the challenge. If you let...

A Journey of Rediscovery: How Adidas Uses the Past to Innovate

by Erica Gage | Oct 5, 2015 | Evaluation Ideas, Google, Jared Diamond, Kickstarter

How does a company cope with change? It’s a question that looms large for many executives who are struggling to keep up with the breakneck pace of business. Those who fail to answer it may face loss of market share, or, in extreme cases, financial ruin. All too often,...
Innovating Out of Crisis

Innovating Out of Crisis

by Drew Boyd | Jul 20, 2015 | Evaluation Ideas, Google, Innovation Method, Innovation Sighting, Kickstarter, Subtraction

In Innovating Out of Crisis, How Fujifilm Survived (and Thrived) As Its Core Business Was Vanishing, published by Stone Bridge Press, Berkeley, California, Shigetaka Komori, FUJIFILM Holdings Corporation Chairman and CEO, recounts how he was inspired to lead...

The Five Senses of Innovation

by Erica Gage | Jul 9, 2012 | Advertising Tools, Evaluation Ideas, Innovation Method

How do you know if someone is truly innovative?  I look for three things.  First, does the person have a cognitive process for generating new ideas? Innovation is a skill, not a gift.  It can trained and learned like any other skill.  So I expect successful innovators...

What an Innovative Culture Looks Like

by Drew Boyd | Feb 20, 2012 | Evaluation Ideas, Google, Kickstarter

An innovative corporate culture is one that supports the creation of new ideas and the implementation of those ideas.  Leaders need to help employees see innovation in the right light.  The most innovative companies do the following: 1.  See innovation as a...
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Who are You?

Strategy and Innovation Leaders

R&D Leaders

HR Leaders

Marketing Leaders

Meeting Professionals

 

Presentations

Live Presentations

Virtual Experiences

Books

Adding Prestige to Your Portfolio

Inside the Box

Be a Professor

Innovations Inside The Box

Resources

Applications

Blog

Podcast

Video Training

LinkedIn Learning

About

The SIT Method

About Drew

Testimonials

Drew Boyd

Local Office: Cincinnati, Ohio

513-615-2839
Contact Us
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