by Drew Boyd | Feb 6, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Super Bowl commercials capture our attention because they tend to be highly creative and well-produced. At $3.5 million dollars for a thirty second spot, Super Bowl advertisers need to create the best, most innovative commercials possible. To do that, they use...
by Drew Boyd | Jan 23, 2012 | Creativity Tools, Innovation Sighting, Technology
GPS technology is great at getting you from Point A to Point B. What if you had a system that alerted you to risk of crime, weather, points of interest, and cost savings tips along the way? Microsoft seems headed this way in light of its newly-awarded patent that ties...
by Drew Boyd | Nov 21, 2011 | Advertising Tools, Evaluation Ideas, Innovation Method, The Wheel
Most people are surprised to hear that five simple patterns explain the majority of innovative products and services. Jacob Goldenberg and his colleagues discovered this surprising insight. It is similar to the notion of TRIZ which is a set of patterns for solving...
by Drew Boyd | Nov 7, 2011 | Evaluation Ideas, Inside the Box Innovation, The Wheel
The best innovations arise by following the path of most resistance, not least resistance. As Amnon Levav at SIT writes, “In nature, water cascading down a mountain follows the path of least resistance – the easiest route to arrive at its final...
by Drew Boyd | Oct 31, 2011 | Creativity Tools, Evaluation Ideas, Technology
How do you know which SIT tool to use on your product? That is one of the most common questions from my students and workshop participants. One way to decide is to analyze the current products in the category. You look for SIT patterns that tend to dominate how the...
