by Drew Boyd | May 7, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Commercials that show the benefits of using the product are likely to be ignored because consumers expect it. The message becomes cliche. If the advertiser shows how the consumer is transformed by using the product, consumers become skeptical. Telling viewers they...
by Drew Boyd | Apr 30, 2012 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Technology
How do you attract new customers while retaining current ones? For many categories, you attract new customers by showing high satisfaction with current customers. Put the current customer first and you will increase your appeal to new customers. The challenge is when...
by Drew Boyd | Apr 23, 2012 | Evaluation Ideas, Inside the Box Innovation
Making innovation sustainable means: 1. learning how to innovate, 2. getting results from innovation workshops, and 3. building the internal support systems to keep it going. Join Idit Biton and Yoni Stern from SIT in New York City, June 18-20, 2012 for...
by Drew Boyd | Apr 9, 2012 | Evaluation Ideas, Google, Kickstarter
Measuring innovation can lead to unintended consequences. Here are eight ways to avoid the traps. 1. Measure innovation alternatives, not just the current program. When assessing the impact of an initiative, always ask, “compared to what?” Don’t fall...
by Drew Boyd | Feb 27, 2012 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Pinterest, Technology
Twitter continues to evolve with some 220 million users tweeting collectively 250 million times a day. It is a vast social network that has become the world’s “listening post” for events happening everywhere. Major news organizations rely on Twitter...
