by Drew Boyd | Apr 1, 2013 | Evaluation Ideas, Help, Jared Diamond
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue or undervalue a new concept and make poor choices in the product development process as a result. Researchers Izabela Lebuda and Maciej Karwowski1 studied...
by Drew Boyd | Dec 27, 2012 | Creativity Tools, Evaluation Ideas, Google, Jared Diamond
Giving your employees a voice in matters boosts their creativity. New research shows that, over time, procedural fairness (giving people the opportunity to express their views) has a positive maintaining effect on creativity whereas stifling their views decreases...
by Drew Boyd | Feb 21, 2011 | Design Thinking, Ideation
The power of the SIT method lies in the fact that inventors, for thousands of years, have embedded five simple patterns into their inventions, usually without knowing it. These patterns are the “DNA” of products that can be extracted and applied to any...
by Drew Boyd | Sep 20, 2010 | Innovation Method, Inside the Box Innovation, Jared Diamond, Subtraction
People can improve the quality, originality, and elegance of ideas by extensively forecasting the implication of those ideas during the generation phase. Researchers from The University of Oklahoma studied the effect of forecasting on idea evaluation and...
