Innovation in Practice Blog

April 13, 2021

Creativity for Charities: How to Apply the SIT Techniques to Be More Creative and Resourceful

Charities and nonprofit organizations need to be just as innovative – and in some ways, they have to be even more innovative than for-profit organizations. Think […]
April 6, 2021

Gender Role in Creative Thinking – Not What You Think!

Guess who’s more creative – men or women?  Well, neither is more creative than the other because both are equally creative. They just have different roles […]
March 30, 2021

Why People Resist Our Innovative Ideas and How To Overcome It

Try to recall and go back to those moments when your ideas got rejected. How did you handle those rejections? Did you just instantly give up? […]
March 23, 2021

Rock, Paper, Scissors: The Secret Key to Unlocking Your Creative Potential

No matter who you are, it doesn’t matter if you’re born creative or gifted in some way, everyone has the potential to become more creative, regardless […]
March 16, 2021

Creativity? Make It Someone Else’s Problem

Are you in a creative rut? Then make it someone else’s problem.  Now, it doesn’t mean you should just stop being creative and outsource your creative […]
March 9, 2021

Avoid Cliches Like the Plague – How to Speak and Write More Creatively

Cliches oftentimes do a good job of communicating what your point is. Other people understand them readily, but using the same old cliches can get boring.  […]
March 2, 2021

Two New Apps to Help You Learn Creativity

Can you learn to be more creative?  100%! There are lots of ways for you to learn about systematic creativity. In fact, here are two amazing […]
February 23, 2021

The Power of Combining Things: How to be Creative Anytime with Simple Unexpected Combinations

Think you’re the most uncreative person in the world?  Well, not anymore.  You can decide to become creative if you want to right in this very […]
February 16, 2021

Are You Sitting on The Next Big Thing?

Have you ever been in your car driving down the road or you’re at a friend’s house or in your house or at work, then all […]
February 9, 2021

Why Some People See Creative Ideas More Clearly Than Others

Are you one of those people that a company would choose to call to get feedback about their products or services?  Do you have the right […]
January 22, 2008

Young it Down

Technology improves our lives in many ways, but overreliance on it can cause us to "dumb down." Technology has a tendency to fill in or take over certain tasks for the consumer, relieving us of cognitive activities that we once did ourselves. These cognitive activities get weak or atrophied. We get lazy and dependent on the new technology to do our work for us. We become dumb.
March 28, 2011

The LAB: Innovating Facebook with Attribute Dependency (March 2011)

Facebook innovated its way to become the dominate social network with 600 million users in just six years since launch. What will it do for an encore? More importantly, how will it continue to innovate? For this month's LAB, we will apply the Attribute Dependency tool to demonstrate how Facebook might continue re-inventing itself. To use Attribute Dependency, make two lists. The first is a list of internal attributes. The second is a list of external attributes - those factors that are not under your control, but that vary in the context of how the product or service is used. Then create a matrix with the internal and external attributes on one axis, and the internal attributes only on the other axis. The matrix creates combinations of internal-to-internal and internal-to-external attributes that we will use to innovate. We take these virtual combinations and envision them in two ways. If no dependency exists between the attributes, we create one. If a dependency exists, we break it. Using Function Follows Form, we envision what the benefit or potential value might be from the new (or broken) dependency between the two attributes. Here are attributes of the Facebook experience:
September 30, 2012

The LAB: Innovating Pinterest with Attribute Dependency (September 2012)

It's official. Pinterest has joined the elite group of social apps along with Facebook, Twitter, LinkedIn, Youtube, and Google Plus. "Pinterest is a Virtual Pinboard that lets you organize and share all the beautiful things you find on the web." How popular is it? It is the fastest site ever to break through the 10 million unique visitor mark. A report by Shareaholic claims, “Pinterest drives more referral traffic than Google+, LinkedIn and YouTube combined.” As of March 2012, Pinterest was valued at $1.5 billion. There are many creative ways to use Pinterest. New apps are emerging around it much like what happened with Twitter. But to maintain growth, Pinterest needs innovation. For this month's LAB, we will apply Attribute Dependency, one of five techniques of Systematic Inventive Thinking, to Pinterest. Our goal will be to create new innovations around Pinterest as we did with Twitter and Facebook.
January 7, 2013

The Fabulous Five

Five companies are slugging it out in what may be the most competitive and unique business battle of all time. It is larger in scale with more at stake than battles in other industries including transportation, energy, and finance. More remarkable is how different the combatants are from one another. Instead of similar companies competing (Toyota versus General Motors, for example), these companies hail from different business bases: an electronics manufacturer, a lifestyle computing company, an online retailer, a search engine, and a social network. In order: Samsung, Apple, Amazon, Google, and Facebook. I call them the Fabulous Five.
January 21, 2013

The Fabulous Five and the Scramble for Territory

Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies. The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time. These companies are the Fabulous Five. Let's look at how each company is placed in the following domains: hardware design and manufacturing, software development and integration, consumer retailing, mobile, voice and digital communications, social, search, and entertainment. Why these? I believe the company that covers the biggest footprint across these domains and integrates them in a way that touches the most consumers will become the dominant lifestyle company. Notice I did not call it B2B, B2C, or even the dominant tech company. The battle being fought here is to become a part of the consumer's life in a way that allows the company to learn key insights that can be monetized. It is the battle for the consumer subconscious in a way.
February 4, 2013

The Fabulous Five: Loyalty Factor

Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer loyalty. A key to winning is to understand the types of loyalty. Professor Christie Nordhielm describes three types as part of her marketing strategy framework, The Big Picture: