by Drew Boyd | Jul 2, 2012 | Creativity Tools, Ideation, Innovation Sighting
The Columbia Sportswear Company is launching a new line of clothing that keeps you…cooler. The Omni-FreezeĀ® ZERO is a specialized fabric weave that increases the surface area of the fabric that contacts your bare skin. This transmits heat faster and feels cooler...
by Drew Boyd | Jun 18, 2012 | Evaluation Ideas, Inside the Box Innovation, Multiplication
Teaching innovation begs two questions: what to teach and how to teach it. For me, innovation begins with the generation of new ideas, so I emphasize cognitive methods such as Systematic Inventive Thinking (SIT). I learned it from Amnon Levav and his colleagues while...
by Drew Boyd | Apr 23, 2012 | Evaluation Ideas, Inside the Box Innovation
Making innovation sustainable means: 1. learning how to innovate, 2. getting results from innovation workshops, and 3. building the internal support systems to keep it going. Join Idit Biton and Yoni Stern from SIT in New York City, June 18-20, 2012 for...
by Drew Boyd | Nov 21, 2011 | Advertising Tools, Evaluation Ideas, Innovation Method, The Wheel
Most people are surprised to hear that five simple patterns explain the majority of innovative products and services. Jacob Goldenberg and his colleagues discovered this surprising insight. It is similar to the notion of TRIZ which is a set of patterns for solving...
by Drew Boyd | Oct 3, 2011 | Advertising Tools, Culture of Innovation
Great television commercials deliver the right message in a creative way. Great commercials are memorable. The longer customers remember your commercial, the more cost effective the campaign. One way to make memorable ads is to make them funny and...
