by Drew Boyd | Jul 15, 2013 | Idea Generation, Innovation Clusters
When you use Subtraction, you don’t always have to eliminate the component. There is also what we call “Partial Subtraction.” It is a valid technique as long as the product or service that remains delivers a new benefit. To deploy Partial Subtraction, you pick a...
by Drew Boyd | Jul 4, 2013 | Attribute Dependency, Idea Generation, Inside the Box Innovation
The moment I walked into the classroom, I could see that something was different. The students were excited, I could feel the anticipation in the air—and something about their faces made me think that they were planning something mischievous. I understood their...
by Drew Boyd | Jun 24, 2013 | Evaluation Ideas, Idea Generation, Inside the Box Innovation
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by Drew Boyd | Jun 11, 2013 | Evaluation Ideas, Idea Generation, Innovation Method, Inside the Box Innovation, The Wheel
“We dedicate this book to all past and future generations of innovators making the world a better place.” Today, we released “Inside the Box: A Proven System of Creativity for Breakthrough Results.” The premise of the book is that creativity...
by Drew Boyd | May 20, 2013 | Advertising Tools, Culture of Innovation, Evaluation Ideas, Innovation Clusters
The Subtraction tool works by removing elements generally considered essential to the situation. The tool can be used in any marketing communications medium (television, print, and so on). The tool works by drawing your attention to the missing...
