by Drew Boyd | Feb 4, 2013 | Evaluation Ideas, Google, Kickstarter
Loyalty is defined as a strong feeling of support or allegiance. Companies fight for it because it correlates well to product sales. The Fabulous Five (Google, Amazon, Apple, Samsung, and Facebook) are waging a spectacular battle against each other to earn customer...
by Drew Boyd | Jan 21, 2013 | Emergent Customer, Evaluation Ideas, Innovation Sighting, Kickstarter, Pinterest
Google, Apple, Facebook, Samsung, and Amazon are in a mad scramble to enter new territory and cover gaps in their strategies. The one that gets ahead and stays ahead will earn bragging rights in what may be the most significant business battle of all time....
by Drew Boyd | Jan 30, 2009 | Consultants, Technology, The Wheel
As we await the arrival of Amazon’s Kindle 2.0, it is a perfect time to begin innovating their next generation device. Anytime is a good time to innovate, but it is especially meaningful to innovate just as you launch your latest innovation. It tells the world...
