by Drew Boyd | Jul 5, 2010 | Evaluation Ideas, Innovation Method
An innovation tool is a cognitive prosthetic that helps individuals and groups overcome their human limitations to innovate more capably. Just as an artificial limb or hearing aid compensates and augments a missing or impaired part of the body, a thinking tool does...
by Drew Boyd | Jun 28, 2010 | Culture of Innovation, Ideation
Cannes Lions, the International Advertising Festival, is the world’s only truly global meeting place for professionals in the communications industry. It celebrates advertising winners each year in a variety of categories. The 57th festival was held last week....
by Drew Boyd | Jun 21, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
I just had the pleasure of hearing Mr. Soren Lund present at the PharmaBrand Summit in Monaco. He is the Senior Marketing Director of Product and Marketing Development at the Lego Group. He told the amazing story about how Lego markets their product and leverages the...
by Drew Boyd | Jun 14, 2010 | Evaluation Ideas, Innovation Method
The role of brand manager may be the most difficult yet rewarding of all marketing jobs. It defines much of what marketing is about. The brand manager is multifaceted and works at several levels in a company. Duties are varied and challenging. Brand managers see the...
by Drew Boyd | Jun 6, 2010 | Academic Focus, Inside the Box Innovation, The Economist
A survey from IBM’s Institute for Business Value shows that CEOs value one leadership competency above all others – creativity. It is therefore timely that the City University London formed its Centre for Creativity with a goal of becoming the UK leader in...
