by Drew Boyd | May 31, 2010 | Creative Valentines Day, Innovation Method
Many products are invented accidentally. Serendipity led to the microwave oven, corn flakes, Teflon®, penicillin, fireworks, Viagra®, chocolate chip cookies, and the most famous of all accidents…the Post-it® note. The problem with serendipity is it’s not...
by Drew Boyd | May 24, 2010 | Consultants, Creativity Tools, Design Thinking, Innovation Clusters, Jacob Goldenberg, Technology
Shortage of water may become a more catastrophic problem than food or energy shortage according to experts. The problem affects developing as well as developed countries including the U.S.. For this month’s LAB, we will look at how the corporate innovation...
by Drew Boyd | May 18, 2010 | Academic Focus, Inside the Box Innovation, The Economist
The College of Design, Architecture, Art, and Planning (DAAP) at the University of Cincinnati has as its primary mission the creation of a better visual and design environment. DAAP is frequently ranked as one of the best art and design schools in the nation. Business...
by Drew Boyd | May 10, 2010 | Innovation Method, Jared Diamond, Multiplication, The Economist
The Marketing Science Institute announced its research priorities for 2010 to 2012. The priorities are based on input from member company trustees and academic thought leaders. Topics are selected based on importance to marketers, need for more research-based...
by Drew Boyd | May 3, 2010 | Consultants, Ideation, Innovation Clusters
Here is an example of two innovation templates in one product. The Double Down sandwich from KFC removes the traditional bread slice (demonstrating the template, Subtraction), and it assigns the additional job of "sandwiching" to the two slices...
