by Drew Boyd | Jan 25, 2016 | Evaluation Ideas, Innovation Method, Innovative Marketing, Jared Diamond
People who believe that the wheel is the greatest invention ever assume two things: That it was wholly new when it was invented, and that is was so wonderful that people adopted it immediately. Historically, neither is true. What is true is that three different types...
by Drew Boyd | Jan 18, 2016 | Evaluation Ideas, Innovation Method, Jared Diamond
Imagine you and your colleagues are sitting at a meeting listening to a proposal from one of your suppliers. It’s an interesting proposal about a new innovation that can help you and your team. You have first rights to the new concept before they shop it around to...
by Drew Boyd | Jan 4, 2016 | Evaluation Ideas, Google, Jared Diamond, Kickstarter, The Economist
Imagine your marketing team comes up with an idea for a great new product. You absolutely love it. But when you start shopping the idea around the building, you get some very strange looks from people. People are resisting the idea, and you and your team are getting...
by Drew Boyd | Dec 28, 2015 | Uncategorized
New research published in Harvard Business Review suggests that we tend to underestimate our creative ability and that we give up too early. The authors, Brian J. Lucas and Loran Nordgren, shared the following: “In a series of experiments we observed that people...
by Drew Boyd | Dec 21, 2015 | Uncategorized
This month marks the eight year anniversary of Innovation in Practice. As always, I want to thank my many readers and supporters who follow it. When you start blogging, you’re never quite sure who will read it and continue reading it. A fellow innovation blogger...
