by Drew Boyd | Apr 15, 2013 | Academic Focus, Creative Valentines Day, Evaluation Ideas, Inside the Box Innovation, The Economist
The University of Cincinnati announced it will launch its first Massive Open Online Course (called MOOC) next fall. It will be the first MOOC to teach Systematic Inventive Thinking (S.I.T.), an innovation method based on templates. MOOCs are unique because they allow...
by Drew Boyd | Apr 8, 2013 | Advertising Tools, Creativity Tools, Ideation
The airline, Samoa Air, sparked outrage with a new pricing policy of charging passengers based on how much they weigh. Chris Langton, the airline’s CEO explained its controversial decision: “People have always traveled on the basis of their seat but as...
by Drew Boyd | Apr 1, 2013 | Evaluation Ideas, Help, Jared Diamond
How we judge a creative idea is affected by how we perceive its inventor. Without realizing it, we may overvalue or undervalue a new concept and make poor choices in the product development process as a result. Researchers Izabela Lebuda and Maciej Karwowski1 studied...
by Drew Boyd | Mar 25, 2013 | Academic Focus, Creative Valentines Day, Evaluation Ideas, Inside the Box Innovation, Subtraction, The Economist
The University of Deusto business school is offering a masters degree in business innovation (MBI) that I believe serves as an excellent role model for other schools. It is unique because it focuses on three foundations: The Approach to Observation: Business...
by Drew Boyd | Mar 18, 2013 | Advertising Tools, Consultants, Culture of Innovation, Evaluation Ideas
The Unification Tool is a tricky but effective advertising tool. Unification recruits an existing resource and forces it to carry the advertising message. That resource can come from within the medium itself or within the environment of the medium. In other words, the...
