by Drew Boyd | May 14, 2012 | Uncategorized
The Financial Times featured an article last week calling the patent system the curse of innovation. Patents have become weapons of mass destruction in certain industries, most recently in the smartphone category. “Escalating courtroom battles over intellectual...
by Drew Boyd | May 7, 2012 | Advertising Tools, Culture of Innovation, Evaluation Ideas
Commercials that show the benefits of using the product are likely to be ignored because consumers expect it. The message becomes cliche. If the advertiser shows how the consumer is transformed by using the product, consumers become skeptical. Telling viewers they...
by Drew Boyd | Apr 30, 2012 | Consultants, Creativity Tools, Design Thinking, Evaluation Ideas, Technology
How do you attract new customers while retaining current ones? For many categories, you attract new customers by showing high satisfaction with current customers. Put the current customer first and you will increase your appeal to new customers. The challenge is when...
by Drew Boyd | Apr 23, 2012 | Evaluation Ideas, Inside the Box Innovation
Making innovation sustainable means: 1. learning how to innovate, 2. getting results from innovation workshops, and 3. building the internal support systems to keep it going. Join Idit Biton and Yoni Stern from SIT in New York City, June 18-20, 2012 for...
by Drew Boyd | Apr 16, 2012 | Uncategorized
Yahoo’s recent patent filings suggest it is entering the e-Book market, a move that will pit it against Amazon, Apple, and other content providers. But given the nature of the patent filings, Yahoo seeks to leap over the competition with a potentially more...
