by Drew Boyd | Jan 16, 2012 | Uncategorized
I’m looking forward to teaching “Innovation Tools,” the graduate marketing course at the University of Cincinnati. The course teaches how to use Systematic Inventive Thinking, a method based on three ideas. First, most successful innovations over time followed...
by Drew Boyd | Jan 9, 2012 | Evaluation Ideas, Google, Innovation Sighting, Kickstarter
Read this partial list of core competencies for a particular firm and try to guess what industry it is in: Consumer insights: understanding what consumer want Design: making things easy to use Innovation: coming up with new ideas routinely Systems integration: making...
by Drew Boyd | Jan 2, 2012 | Uncategorized
I invite you to join me at Innovation Suite 2012 in New York City February 27 to 29. Innovation Suite is a 3-day premium training course that teaches: How to apply SIT innovation tools on your specific business issues How to facilitate innovation sessions How to...
by Drew Boyd | Dec 26, 2011 | Uncategorized
This month’s LAB features a former student of mine, Ryan Rosensweig. Ryan is the first business-design hybrid from the University of Cincinnati’s College of Design, Architecture, Art, and Planning. He earned his master’s degree in design after completing his...
by Drew Boyd | Dec 19, 2011 | Ideation, Innovation Sighting, Jacob Goldenberg
Pick up a camera and see how many innovations you can find in it. That shouldn’t be hard. There are lots of them. The camera, like all inventions, started with a core idea. From there, it continued to evolve and improve though time. It might surprise you that a...
