by Drew Boyd | Nov 22, 2010 | Creativity Tools, Ideation, Kickstarter
One way to develop stronger innovation skills is to practice pattern recognition…seeing an inherent pattern used to create innovative products and services. Pattern recognition "builds innovation muscle" and makes you more adept at applying...
by Drew Boyd | Nov 15, 2010 | Uncategorized
Creating innovative TV commercials is more effective when using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design...
by Drew Boyd | Nov 8, 2010 | Consultants, Innovation Method, Innovation Sighting, Technology, The Wheel
Blackberry is taking a shellacking from iPhone and Android. It’s market share has declined 4% in four months. Why? The company drifted from a strategy built around its core competency and is frantically chasing its app-crazed competitors. Though Blackberry...
by Drew Boyd | Nov 1, 2010 | Help, Innovation Method, Innovation Sighting, Innovative Marketing
What big innovation do you expect within 10 years? My crystal ball is no better than others. Rather than predict innovations, I predict what characteristics they will have and how they might be invented. 1. Mobility: Future products will incorporate some degree of...
by Drew Boyd | Oct 25, 2010 | Design Thinking, Ideation
The Division template of the corporate innovation method, S.I.T., works by listing the components of the product or service, then dividing out a component either physically, functionally, or by preserving the characteristics of the whole. Here is a unique example of...
