by Drew Boyd | Aug 9, 2010 | Evaluation Ideas, Innovation Method, Kickstarter
How should firms identify innovation opportunities and predict market potential at very early stages and in new areas (“green fields”) and ambiguous environments? Here are three approaches: 1. Find Innovation Adjacencies: Adjacent markets are an attractive way to...
by Drew Boyd | Jul 31, 2010 | Innovation Clusters, Technology
A common question about structured innovation is can it be used on services. The answer is yes. A service is the same as a product in many ways, and the approach to using an innovation method like S.I.T. is the same. Let’s consider a service example for this...
by Drew Boyd | Jul 26, 2010 | Culture of Innovation, Evaluation Ideas
How do you create the most innovative TV commercials in the world? By using patterns embedded in other innovative commercials. Professor Jacob Goldenberg and his colleagues discovered that 89% of 200 award winning ads fall into a few simple, well-defined design...
by Drew Boyd | Jul 19, 2010 | Inside the Box Innovation, The Economist
“Innovation is and will always be a major driver of business and societal success, and business schools are doing much to foster innovation worldwide. The opportunities to do more to support innovation are many and the potential to create value is high.”...
by Drew Boyd | Jul 12, 2010 | Consultants, Ideation
Task Unification is a hard working innovation tool. Task Unification assigns an additional task to an existing resource or component of the product or service. Here is a clever example from Springwise. It is a service called “Itizen.” It allows you to...
