Innovation in Practice Blog
The Second Direction of Innovation
Most people think the way you create an idea is to start with a well-formed problem and then brainstorm a solution to it. What if you turned that around 180 degrees? It sounds counter-intuitive, but you really can innovate by starting with the solution and then work backwards to the problem.
Marketing Innovation: The Inversion Technique and How Bad Things Happen
Jacob Goldenberg, in his book, “Cracking the Ad Code,” describes eight patterns that are embedded in most innovative, award- winning commercials.
Which SIT Technique Should I Use?
SIT is a collection of five techniques and a set of principles to help generate quality ideas on demand. One of the challenges you can have is deciding which technique to use. So here are some rules of thumb to get you started.
Innovation Sighting: Buttons That Lie and the Subtraction Technique
Think about how often you push buttons during the normal course of a day; at home, in our car, and elsewhere – elevators, crosswalks, and so on.
Did you ever stop to wonder how many of those buttons you push don’t actually work? It’s called a placebo button – it seems to have functionality, but actually has no effect when pressed.
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