Innovation in Practice Blog
Innovation Sighting: Subtraction on CPG Products
Here are two CPG products from this week’s Best New Product Awards. I tried them at home and noticed a pattern. That pattern suggests a different way to use the Subtraction Template of the innovation method, S.I.T.. The question is whether that pattern can be replicated on other products to create line extensions and new categories.
The first product is the Bounce® Dryer Bar from Procter & Gamble. The second is the Scrubbing Bubbles® Toilet Cleaning Gel from SC Johnson. See if you can spot the pattern in each:
Innovation in Practice: Two Years!
I sincerely thank you for reading this blog. Readership continues to grow, and this motivates me to contribute new ideas to the innovation community. This month marks the two year point, and I wanted to share some thoughts about what happened this year and what to look forward to in 2010.
The LAB: Innovating the Hockey Stick with Attribute Dependency (September 2009)
Ice hockey is big business. But it lags behind other professional sports – soccer, football, baseball, and basketball. As with all industries, the key to growth is innovation. Equipment manufacturers such as Reebok are taking this seriously with the creation of the Hockey Research and Innovation Center. In this month’s LAB, we will focus on the equipment side of hockey, specifically on: the hockey stick.
The Livescribe Pulse Smart Pen – Never Miss an Idea
Innovating is mental, visual, and vocal. Here is a new product to help capture…and coordinate…all three. It is called the PulseTM by Livescribe. The PulseTM is a smart pen that records and links audio to what your write, so you never miss a word…or an idea.
The PulseTM will become a great tool for conducting innovation workshops. One of the more challenging issues in conducting workshops is capturing ideas. No matter how diligent the team is in collecting ideas, many subtle insights and ideas are missed. Even if an innovation workshop is recorded on audio tape or video tape, it would be nearly impossible to connect the spoken words to the drawings and notes taken by the participants. The PulseTM SmartPen solves that.
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